What if working in this oft-maligned industry could actually make you a better, happier human being? Here’s a stirring, thought-provoking book about this improbable idea from an equally improbable writer, Richard Wise, whose first claim to fame is that he was the strategic spin doctor for the only advertising campaign ever denounced on prime time television by the President of the United States of America.

"A strong tonic to lift the spirits in an industry beset with self-doubt – and one powerful nudge towards becoming a nicer, more understanding and inspiring human being."

- Rory Sutherland, Vice Chairman, Ogilvy Group UK and author of The Wiki Man

“With a healthy blend of humor and common sense, Richard Wise reminded me how much I actually like this industry. Even if so much about it today has exactly the opposite effect.”

- Jon Steel, WPP Group Planning Director and author of Truth, Lies & Advertising and Perfect Pitch

"Richard Wise is an unlikely source of inspiration for those of us striving for the kind of happiness that helps the world. But inspiring he is. And funny. And everything his last name seems to imply.”

- Colin Beavan, activist and author of How to be Alive: A Guide to the Kind of Happiness that Helps the World